P R O J E K T 0 7
Datum
Wintersemester 2017/18
7. Semester
Titel
Neighborhood Stories Berlin Ku’damm
Tätigkeit
Teilnahme an den D&AD New Blood Awards 2018 Photografie, Branding, Interaktive Design
#NEIGHBOURHOODSTORIES
I N S I G H T
City hotels all around the world often have
a feeling of anonymity, because they are
transient places
Guests may know the tourist attractions
and other places of interest, but they don’t
really connect with the locals and they
most certainly don’t know their stories
Give Hotel Indigo Berlin – Ku’damm a local
face through NeighbourhoodStories
Give interested guests a chance to glance
behind the scenes, capturing unique
neighbourhood views
Tell real and authentic stories, by real
people in real places, with the help of
photographs
NeighbourhoodStories are as unique as
Hotel Indigo’s locations – no two properties
are the same
In every room of Hotel Indigo Berlin –
Ku’damm there is a large scale photographic print of a view from the hotel, with it’s own NeighbourhoodStory
Guests find a clue card next to their bed: »Psssst. There is a secret story for you.
Take a look at the photographic print on
the wall.«
The submitted photographs have been
taken from the executive rooms on the 6th floor of Hotel Indigo Berlin – Ku’damm
A QR code (here a dummy version) is hidden in each of these photos
Interested guests can scan the QR code with their smartphones and read or listen to an exclusive NeighbourhoodStory told by a local living or working in the depicted
building
This neighbour talks about who they are,
what their everyday life is like, what’s so
special about that place and reveals their
favourite spots in Berlin Ku’damm
Under #neighbourhoodstories Hotel
Indigo travellers can share their own
NeighbourhoodStories on social media
F O T O G R A F I E N
Alle Fotografien wurden selbst mit einer CANON EOS 6D fotografiert und entstanden an drei Shooting-Tagen im Januar 2018 im Hotel Indigo Berlin Ku’damm. Fotografiert wurde hierbei aus einem der Executive Rooms und dessen Dachterasse im 6. Stock.
It’s slowly getting dark outside. The sun’s hiding behind the Berlin skyline. You’ve just checked into your hotel, dropped your bags and opened your window to take in the view of Ku’damm. In the distance you glimpse some brightly lit windows, wondering who might live there. Who calls this place home? What do they do? What’s it like to live in this neighbourhood? … The story begins
